I would like to spend some time discussing the fascinating
display of human behavior that we witnessed this past Friday, a day of the year
known as “Black Friday” (the day that retailers can expect to “get out
of the red” and begin to turn a profit) and the day that supposedly officiates
the beginning of the Christmas shopping frenzy.
Somehow, corporations and shopping malls have tapped into an
element of human nature that drives people to stay up all night long and stampede the stores in droves
for this “American tradition” of consumption. Tens of thousands of people line up in front of
megastores beginning Wednesday afternoon,
many having left their families and friends during the Thanksgiving holiday, in
order to get in line for these highly publicized sales on gadgets, goods, and gifts.
Fun fact: Every year the number of people who are shopping,
both online and in-stores on Black Friday, the nationally recognized event that
takes place the day after Thanksgiving, is growing. This year, my fellow Americans, we broke
records with approximately 75% of the United States, yes, 3 in 4 people, were shopping this
past "Black Friday Weekend". According to the National Retail Federation surveys, the estimated 226 million
people (of the entire population of the US: 307 million) is up from 212 million last year. Yikes.
Another fun fact: Approximately 125 million Americans
voted in the 2008 presidential election. (That’s of about 231 million people
who are 18+ in the United States.)
So what are those retailers doing right? How are they inspiring such immense participation? Most importantly, what can we learn from this to ignite the masses in a similar way (minus the use-of-pepper-spray mentality, one typically saved for peacefully protesting students on the UC campuses, ahem, I digress) towards productive and socially responsible means? Like voting, perhaps…
I eagerly await the year when Election Day is celebrated with a level of emphatic popular participation comparable to what we see on
Black Friday, with people lining around the block for days in advance to cast
their vote for what they believe in.
So what is it about Black Friday that so dramatically piques the interest of the American masses?
Well, for starters, the strategy and preparation that goes into maximizing shopping on Black Friday is quite
impressive, both on the part of the shoppers and the retailers alike. The
lesson here? Easy to use, easy to
understand preparation materials can be a game-changer when it comes to being
involved. Educating people on the
importance of voting and the issues at hand in an approachable and
understandable fashion definitely has the potential to rouse the interest of
voters and increase informed participation.
(Confession: I don’t read those books that are sent in the
mail prior to an election with the dense Arial font writing outlining the
details of the things we can vote on in dry and long-winded passages. I mean really, who does? Shhh...)
Bumper sticker by one of my heroes, Ani DiFranco |
What else works?
Having the day off… If people had to go to work on that Friday, I imagine that not too many stores would be “out of the red” on that infamous
day after Thanksgiving, alas, it would be a day like any other. I think that
this should be our very first step towards increasing voter participation and
sending the message that the voice of the people is so valuable, we’ll shut
down the work force to let it be heard. Let’s make it convenient to vote! One
sure-fire way to demotivate people to vote is to add it to their already long to-do
list after they work an eight hour day in the middle of the week. This needs to
be a nationally recognized day off of school and work.
So what more does Black Friday have going for it?
Well, lots
of cool stuff to buy, and we Americans, we
certainly love our stuff. So what
of that… Could we incentivize voting somehow in conjunction with increasing
knowledge of the election issues? One opinion writer, Matt Miller, of the Washington
Post, describes his idea to implement a lottery system in which there was an
actual cash prize for a few lucky vote-casting Americans… Certainly an interesting
thought, a potentially controversial one, but intriguing, nonetheless.
Here's another thing that Americans love to do as shown by the Black Friday Frenzy… spend money! The same opinion writer, Matt Miller, suggests that every voter ought to be given 50 publicly funded “patriot dollars” to contribute to the candidate of their
choice in order to offset private campaign investment. (Spending someone else’s money… even better!!)
Enabling people to be personally invested in the election would be an innovative way
to increase participation, not to mention the added benefit of candidates
having to appeal to individual voters in all of the states! (Not to worry, I’ll
certainly write an aggravated Electoral College spiel in a future blahg
sometime.)
All that said, I feel quite strongly that it is possible to invigorate the involvement of our populous in the democratic process. It is not only about making the process more convenient and understandable (though that's essential), most importantly of all it's about redesigning the electoral system overall to make us feel like we, the people, matter. It seems that we have a disillusioned population on our hands, many of us (myself included, at times) among them, and that is a sad state of affairs. Until we are assured that each individual vote truly makes a difference, and that the people we are voting for earnestly care about our day-to-day lives so much that they will ask us for our individual and important vote, our voting turnout will remain abysmal.
It’s time to get creative, to think outside of the box, and to reinstate our long lost democratic system.
It’s time to get creative, to think outside of the box, and to reinstate our long lost democratic system.
Special shout-out to my fix-the-world-one-heated-social-commentary-debate-at-a-time buddy, Chris Garrettson, for hashing out these ideas with me.